Gens Aurea announced five new stores in German-speaking Switzerland backed by a total investment of €1 million.
Key figures
- 5 new stores
- Investment: €1 million
- More than 530 stores across Europe
- 77 openings in the past year, including 45 in Italy
- Target: 20 Swiss stores by end-2027
The new stores will be located in Basel, Lucerne, Zurich and St. Gallen. The group already operates seven stores in Italian-speaking Switzerland and sees the country as a bridge toward a planned entry into Germany by 2028.
The locations will offer buying and selling of precious metals and investment gold, with savings plans expected to follow.
The company
Gens Aurea is a European group active in gold and precious-metals retail and is listed on Euronext Milan.
Source: Borsa Italiana/Teleborsa, 23 September 2026.